We’ll get to know your business, your industry, your competition, and your customers.
This involves meeting with your team, conducting some research, doing customer interviews and really drilling down to the core of how people see you now and how you want them to see you moving forward.
We’ll present one or more concepts that we feel embody the promise that you need to communicate. We’ll also suggest tactics for how your logo and brand identity can be expressed throughout your business operations.
This is your handbook for how to properly express your brand: where and how to use the logo, colors, fonts—and just as importantly, how not to use them—in order to consistently communicate your message.
Your logo is important, but your brand identity is an entirely different beast. Once we’ve developed your brand strategy, our designers will move to interpreting your brand characteristics in a more visual way. A standard identity package includes:
Mission, Vision, and Core Values
Personality and Voice
Colors and Fonts
Business Card Template