Case Study

 

Stages Mississippi 

Website Redesign 

Stages Mississippi is a bi-monthly magazine focusing on the beauty and creativity of everyday people in every stage of home living. The magazine’s website accepts subscriptions, provides information to potential advertisers, and offers exclusive content through their blog.

 

What Stages Mississippi Wanted

Brand Recognition

Over the course of a couple of years, Stages had updated the overall design and feel of their magazine, and their website did not reflect the updated brand. The previous website was also difficult to update and remained static in most areas.

Online Subscriptions

Managing online subscriptions had been a persistent issue, requiring a lot of manual effort to compile reports, filter data, and deliver spreadsheets to the print vendor. Stages also had several different ways of accepting subscriptions and needed to consolidate all methods into a single web form.

Increased Advertising

Stages wanted a way for advertisers to more easily get the information they need directly from the website and to generate greater advertising interest year over year. Since advertising is the main source of revenue for the business, the website needed to allow for greater customer service, ease of use, and useful content for advertisers. 

 

What We Delivered

Branding

The new mobile-friendly site now boasts fresh and modern design, reflecting the aesthetics and brand of Stages Mississippi. Styles from the magazine, including a focus on photography, have been carried over to the website, offering a seamless brand experience for both readers and advertisers. 

Subscriptions

The new site also includes a new back-end subscription tool that easily manages online magazine subscriptions, automating many of the manual tasks staff were previously required to do, saving them time to focus on more critical aspects of the business - like photo shoots and graphical layouts! 

Advertising

A new page dedicated to Stages advertisers offers useful information at a glance. Advertisers can download the Stages Media Kit, check the editorial calendar, see demographic information, and read other advertisers’ testimonials.  

Blogging

We added a blog to the site, which allows Stages staff to create unique content, keeping readers returning to the site. The blog also allows Stages to feature creative content that is not included in the print version of the magazine. 

 

How does Stages Mississippi feel about the redesign?

We needed a fresh, updated website with some added pages to include a blog and customer testimonials. After looking at all the options, we decided to start from scratch and let Don’t Panic build us a totally new website.

One problem we were having with the website was that the subscriptions weren’t working properly. It was not user friendly, and once Don’t Panic got into the process of delving into the subscriptions they found some other problems with the subscription process on our previous website. They worked tirelessly to get this corrected, and we now have a user friendly website where people can easily subscribe to Stages Mississippi.

They even worked with us to create a totally new media kit to put on the website and email to advertisers!

I would recommend the team at Don’t Panic to anyone wanting or needing a new website. They made the process easy and worked with us to make sure our vision got transferred to our new website. We are ecstatic with our new site!
— Susan Hogue, Editor-in-Chief