The first step involves our team really getting to know your business, your industry, your competition and your customers. This involves meeting with your team, conducting some research, doing customer interviews and really drilling down to the core of how people see you now and how you want them to see you moving forward.
Once the discovery is complete, our team will develop a brand strategy unique to you. We’ll present what we feel the promise is that you need to communicate and suggest tactics for how it can be expressed throughout your business operations.
WHAT'S IN THE PACKAGE?
Once we’ve developed your brand strategy and you’ve approved this direction, our designers will move to interpreting your brand characteristics in a more visual way. A standard identity package includes:
Mission, Vision, and Core Values
Personality and Voice
Colors and Fonts
Business Card Template
your brand bible
Once these steps are complete and you have signed off your approval, we’ll develop brand guidelines for you. This is your handbook for how to properly express your brand: where and how to use the logo, colors, fonts—and just as importantly, how not to use them—in order to consistently communicate your message.