Discovery Session

Kickoff Meeting

The first step is we need to thoroughly understand your business, your business goals, your customers and their expectations and behavior, and how your website factors into all of it. We’ll also look at the competitive landscape to establish context and benchmarks for how your site should function and then improve on that. This stage will give us the foundation for moving forward with just the right recommendations for the design and development of your new responsive website.

Measuring Success

If you have analytics built into an existing website, we will collect data to use as a benchmark for comparison after the redesign. We like to measure our success, and it helps you understand the value you received from your investment in our services. 


Webpage Outline

A solid outline acts like a framework to support the buildout of the website itself. Summarizing your client’s website in an outline not only refines their vision, it doubles as a convenient checklist to use while building. If you’re not sure what should go into that outline, check out a handful of sites of businesses or individuals that are in the same field or offer similar services as your client: Each site’s look and feel will vary, but it won’t take long to tease out the essential elements. 



We can’t emphasize enough the need for having a very firm handle on assets, including written content, at the beginning of the project. We are eager to start designing, but if we get started before we have everything in-hand or in-process, we end up wasting time. You have options:

  1. You can provide all copy, graphics, and images

  2. We can craft copy that delivers on your needs and choose graphics and images that fit your brand


Content is king. It's how you communicate with visitors; it helps determine your search engine ranking; and it is your first line of marketing to your audience. If you decide to provide your own content, we may make suggestions to make it more SEO friendly and provide a better user experience. If you allow us to write your copy and collect graphics, we will align all assets to your business needs and develop a content strategy that leads to a successful website. 


The best way to keep a project on schedule is to collect assets at the beginning. The more organized we are, the easier it will be for us to work together. Our recommendation is to create a shared folder with subfolders that track your website’s page structure and content requirements. We may take this one step further by specifying resolution requirements for artwork and word counts for copy. 

We will the folder with you, talk you through it, and let you upload on your own time. If you are missing assets, we will decide whether we have enough to move forward and create a plan to develop or purchase the missing pieces.



In this step we’ll create the look and feel of the site. Depending on our timeline, we may use dummy copy (e.g., lorem ipsum) and image placeholders during this phase. Keeping the content generic will maintain your focus on the design elements, which are the moving parts at this point in the process.

Once we’re armed with this information, we’ll set to work sketching out interface layouts. Wireframes look like simple skeletons of your website without the visual polish of the finished design, allowing us to experiment and iterate on solutions quickly so that we have a good sense of how content should be laid out across different screen sizes.

Next we’ll design high-fidelity comps that show what the final designs will look like on desktop, tablet, and smart-phone screen sizes, providing up to two rounds of revisions on the design.



We’ve got the website’s architecture framed out, and your sign-off on the styling, so it’s time to start laying out and adding finalized content to each page. We’ll start building them using either a Content Management System (CMS) or HTML, CSS, and Javascript.

Finishing touches


After you've given final approval on the fully-designed website and we have completed QA and user testing, there are still a few things left to do. 

  •  Import your old blogs

  • Add search engine and page descriptions

  • Set up URL redirects

  • Add business and contact information

  • Create a Favicon

  • Add a Social Sharing Logo

  • Set up a custom 404 page

  • Add a cookie banner for EU clients

Website Handoff


When all is finished, you will either receive access to manage your website, or an email aress for support requests. You may want to manage your own website, and for that, we offer training services. If you’d prefer that we take care of everything, we can handle that too. You won’t have to lift a finger.



If you plan to manage your own website after we complete the design, you will receive complimentary training on the platform we used to build your website. We want you to be prepared for anything, so you’ll have our full attention in one-on-one training sessions. We will put together a curriculum based on your needs.


You may want additional hours of training after your complimentary training has wrapped up. Its possible you’ve not needed to edit your website in months, and when you get back to it, you’ve forgotten some things. Whatever the reason, you can always come back for additional training.



You will receive 3 months of complimentary support after we deliver your finished website. You can extend that support on a short-term basis, and you will be billed hourly based on each project. This plan is ideal if you are prepared to keep your website content updated regularly and want to contact us for infrequent, more complicated website updates. 

  • Phone and email-based technical support

  • Bug fixes and enhancements


If you would prefer not to worry about your website updates day-to-day, we offer 6- and 12-month packages. The monthly maintenance retainer can be paid upfront or month-to-month. Our long-term support package includes/:

  • Phone and email-based technical support

  • Bug fixes and enhancements

  • Minor design updates

  • Minor or recurring content updates

  • Communication with your hosting provider if there are any issues

  • Review your Google Analytics and send you a report each month with a list of recommendations